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Green Bay Packers

This is a committee. Christian Watson holds 25.8% of the targets, and the 13 tracked pass-catchers project for 22 receptions and 252 receiving yards in week 4.

Who owns the targets

Trailing target share, largest first. Target share reproduces at 0.92 between halves of a season, so this is a stable picture of the pecking order rather than a snapshot of one good game.

26%25%14%10%9%25%Christian WatsonMatthew GoldenTucker KraftJayden ReedSkyy MooreEveryone else

Receivers

PlayerSnap shareTarget shareProj. catchesProj. rec yardsIf he sits
Christian Watson WR182%25.8%4.659who benefits
Matthew Golden WR283%24.7%3.657who benefits
Jayden Reed WR330%10.5%2.022—
Skyy Moore WR depth31%8.9%1.415—
J. Michael Sturdivant WR depth24%2.9%1.511—
Bo Melton WR depth20%2.6%0.69—

Tight ends

PlayerSnap shareTarget shareProj. catchesProj. rec yardsIf he sits
Tucker Kraft TE180%13.7%3.742who benefits
Jonnu Smith TE234%4.5%1.115who benefits
Josh Whyle TE depth9%3.7%0.2-0—
Mark Redman TE326%0.0%0.22—

Backs

PlayerSnap shareTarget shareProj. catchesProj. rec yardsIf he sits
MarShawn Lloyd RB131%5.1%1.29who benefits
Chris Brooks RB348%3.8%1.38—
Kaleb Johnson RB232%2.0%0.64—

The ground game

Projected for 16 carries and 72 rushing yards, with MarShawn Lloyd taking 50% of the work. Carries per game is the second most repeatable thing a player has — 0.97 between halves of a season — so a backfield split holds up far better than a touchdown rate does.

PlayerCarriesRush ydsYds/carryAnytime TD
MarShawn Lloyd RB7.8313.9225%
Kaleb Johnson RB4.4214.6911%
Chris Brooks RB3.5205.8613%
843MarShawn LloydKaleb JohnsonChris Brooks

Whose role has changed since last season

Snap share this season against last, for anyone who has moved at least six points. This is the input the model leans on hardest early in a year, because snap share is already reliable at 0.84 after two games while receptions manage 0.66.

Green Bay Packers snap share changeMatthew Golden+30.453→83%Chris Brooks+27.220→48%Kaleb Johnson+22.49→32%Skyy Moore+18.613→31%Christian Watson+13.269→82%Jayden Reed-14.545→30%Jonnu Smith-18.753→34%Josh Whyle-30.239→9%points of snap share

Ranked by trailing target share, tie-broken on snap share · concentration measured as a Herfindahl index over the tracked room · projections as-of-week with no lookahead